Yellow table, bread, coffee mug and browsing the web

As an old saying goes, the first impression is the last impression. This might be true in the olden days but when it comes to today’s fast pace world; first, second, hundredth and even the thousandth impression is important!

If you were to buy sporting equipment, you would go to your favorite store and expect a great quality visit. But you find a great deal instead. The baseball bat is not where it is supposed to be neither is the golf stick in its proper place. Everything is scattered. There is a high chance that you might not visit the store again because of poor user experience.

Similar is the case in the e-commerce industry. The main idea of having an online store is to reach out to more and more people using the large medium, the internet!

The e-commerce industry has exponentially matured in the last decade. The technological advancement and innovation in the time are as if we have hit some purple patch. It ís a big business now with huge revenues. Digital is the way forward now and new technologies like CSS3, HTML5, jQuery and Bootstrap gives an intimate user experience.

It’s imperative to build your online store with powerful e-commerce software, such as WooCommerce, Shopify, and Magento etc. With an elegant implementation of UX elements offering sublime user experience, you can bridge the gaps between the physical and online store and give your customers a more confident feel while shopping from your store online.

Enhancing the usability and user experience of your e-commerce website fabricates a competitive edge for your business. Information overloading is a turn off while usage of complex texts blurs the user experience.

Following are some of the important user experience designs for all e-commerce shops.

Findability

If your site is not easily findable, this is a serious issue and needs to be addressed quickly and accurately. You may go through some SEO techniques to help users find your website on the internet.

First User Experience

You don’t want your users to close the window just as they visit your website.

Your home page is crucial and make or break point to fetch new customers. Make sure it is nice and straightforward and answers following three questions.

  • What do we sell?
  • What are the advantages of buying from us?
  • Who are we?

Clustering Products

Clustering is a hot new user experience for trending e-commerce. Instead of picking individual products, you may focus on multiple products offers. Smart merchandising is the top way to increase value orders.

Fastest Checkout And After Sales Services

Providing a fast and secure checkout is essential and should be your highest priority. Make sure you provide quality after sale services and keep up with your customers even after the sales. You may use email marketing software to announce social media promotions, new offers, and contests etc.

Conclusion

From customers first landing on your store till the time he checks out, the user experience design plays the vital role in converting a visitor into a customer!