man working with online marketing tools

You know now the importance of having an online presence. However, for you to enhance the online brand and connect with the market, there are several online marketing tools that you need in place.

Here are 8 most important online marketing tools.

Answer the Public

Answer the Public is a simple and free tool that gives you insight into what online visitors are searching related to the primary keyword that the business ranks for. The results come in form of questions. Answering as many questions as possible helps you get qualified visitors to the site.

Open site explorer

It is important to know your link profile and that of your competitors in order to build the Domain Authority. The simplest way to do it is to input the URL on OSE and find all the sites that link to them but do not link to you. This tool is free that boosts your online marketing.

Screaming frog

Screaming frog is an awesome tool for auditing your redirects, finding broken links, finding duplicate content at URL level, and finding the pages that have missing metadata. The crawl up tool can crawl up to 500 pages free before an upgrade is required.

Portent title generator

Do you get a writer’s block every time you are looking for titles to write about your company? Luckily, there is Potent Title Generator to get you some refreshing ideas on what to write about. You will need to correct the grammar though at some time. However, you will have fun titles to go about.

Google Keyword Planner

The pay-per-click campaign is a good way to get qualified leads and increase your online presence. Get the Google’s keyword tool to perform the Adwords campaign. One of the best features is the search volume calculator, which allows you to see the number of times people have searched a particular word in each month of the last year. You can then layer the metrics with your area code to see how many monthly impressions you would get from the keyword in the area. You can also tell the competition for the selected keywords in the area.

Facebook Audience Insights

Facebook Audience Insights is a tool that helps in the creation of content the audience loves. It is a superb free tool for content and market research. It allows you to view specific demographic data about the audience and other things about them.


HootSuite is a social media and online brand management tool that allows the users to schedule, curate and send all your social media posts from a single central location. This makes it easier to maintain regular content in all social media pages.

CRM Software

Customer Relationship Management is a model tool for managing the company interactions with the clients and prospects. Apart from the customer data, CRM is used to track psychographic information, set reminders, schedule follow-ups and convert leads to deals.