There is too much buzz about social media turning the tables on businesses. Well, how can you harness the power of social media to expand your reach and reach out to a wider base? With technology and ever-rising popularity of social media among consumers, it is but crucial for businesses to have a strong, active presence in social networks, besides sharing engaging valuable, SEO ready content that communicates your message clearly and people see and respond to.
Ways To Create Audience
Producing and sharing content alone cannot guarantee success. A consistent style of communication and direct engagement with customers is the need of the hour. You should not be scrabbling to find something to share, but be open to listen to the audience and be ready with answers to their queries.
1. Engage with people on different social media platforms
While your main target is to convert leads into sales, you should try to reach out to your audience on different social media platforms. Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest are the leading social networks. Do your own research to determine where your audience is. Making your presence felt in such social networking platforms will help expand your reach.
Once you find your audience, engagement is the next step. Remember, merely chasing numbers would not help in conversions. It is important to engage with potential customers and be prompt to respond to their queries. Replying to their questions, offering them value and good readability, would portray you as a leader in the industry, giving you an edge over the competition.
2. Blog about your industry
When you seek to create your audience in social networks, you may want to start with your own blog. Today’s consumers want to be aware of the latest developments in your industry. They are looking for experts that can provide them with solid, valuable content with good readability. There is no better platform to show your knowledge of your industry than a blog.
Do your own keyword research to look for keywords in your niche that people are searching. Then create SEO ready content, which is both informative and engaging, and post it to your social media accounts at least twice a week. Remember not to go overboard with postings. Too many posts from your side could have a ripple effect and turn consumers away.
3. Use community social accounts
It is a good idea to harness the power of community social accounts, such as StumbleUpon, Reddit, Digg etc., to keep up to date with trending topics and post new contents. Create useful content, which is relevant to users, with virtual images to appeal to the audience, and a strong CTA to drive them to take the next action.
4. Increase referrals
It’s best to ask for referrals from family and friends. Request them to invite friends to your page. “You might not get the right audience, but you can build the right audience.” – Farhad Saadatpei, Vilvas – CEO; This can help you boost your reach and generate more leads. It is the most cost-effective strategy to promote your business and build an audience. Seriously, the importance of word of mouth for a business cannot be ignored.
5. Retweet, share, retweet, share…
You will be surprised to see how retweeting and sharing others content with permission can help build your audience. Liking, sharing, and retweeting can help you establish credibility and increase engagement. Do not hesitate to request a retweet. Chances are when you ask for one, you have a good chance of getting one. In social networks, one of the best ways to increase engagement is by using words that are focused on the reader, not on the sender.