Laptop with Google Search Engine Open in Browser

White Hat SEO is a method used to improve the search performance of the terms and conditions inflicted by a search engine. It is the opposite of Black Hat SEO.

In this article, you’ll get to know:

  • What is White Hat SEO?
  • How can White Hat SEO affect your website and business?
  • The Best White Hat SEO techniques.

What is White Hat SEO?

White Hat SEO is a practice that is used to improve your search performance on a search engine results page and all of that being under the influence of search engine’s rules and regulations. These techniques stay within the brackets of a search engine. For example, Google. Here are a few methods defined by Google.

  • Creating unique title tags for each page.
  • Use words and non-lengthy URLs.
  • Making your website easy to navigate.

How can White Hat SEO affect your website and business?

In this era, every business needs a website to showcase what your brand represents, the services and products that you provide. To get your site to reach the audience that you are targeting requires SEO. You need to engage in White Hat SEO to get the leads to turn them into sales. If you don’t obey the terms of the search engine and try to optimize your website that way, then the search engine will ban your site. And, this is not something that your business or you can afford. In the case of Google, the world’s most used search engine, there is no guarantee of re-listing if they ever ban you from their search engine portal. So don’t risk it.

Google Webmaster is the best place to learn White Hat SEO techniques for Google search engine. See here how Google recommends improving your website for their search engine.

Best Techniques

Once you know how to complement your website with White Hat SEO Techniques, do not forget some of the best White Hat SEO Techniques as listed below.

Describing the content

A title tag should specify any title on a page of your website. Your content on the search engine will pop up highlighting the title. So, accurately defining the title of your page and the content will help identify if the content is about the search.

Improving URLs

Visitors may get intimidated by long and cryptic URLs that contain few recognizable words. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Using friendlier and easier to understand URLs will help recognize the purpose of the page better. Avoid long, generic and excessive keywords in URLs.

Easy to Navigate

Navigation in the website is important to help the traffic reach the content they are looking for. Make it as easy as possible to go from content to the most specific version of that content. Do not link every page on your website to every other page. Make navigation by texts as it helps search engine to crawl and understand your site better.

Description Meta tag

While the title of the page may give search engines a brief idea of what the page is about; using meta description tag will help search engines to understand the content better as it gives a summary of what the page is about. The summary could be a sentence or two or even a short paragraph long. Use this technique to develop interest and intrigue the audience if they saw your meta description tag as a snippet in the search results.

Quality Content and Service

Users know good content when the see it and would like to direct other users to that content. The anticipating difference in user’s understanding of your topic will likely develop a quality content. For example, a seasonal basketball fan would search ‘nlcs’ short for National League Championship Series while a new fan would find something like ‘basketball playoffs.’ Having this difference in mind and usage of both keywords will help direct both kinds of leads. Use this technique to influence your website and increase its reputation on its own.