As technology and social interests change, advertising companies have been forced to adjust their marketing strategies in order to communicate effectively with consumers. While creating captivating advertising has always been the task, there are 7 genius ways advertising companies took advertising to a new horizon.
1. Advertisers Maximized Use of Mobile Marketing
In our new age of technology, mobile internet accessibility has allowed mobile marketing to emerging as one of the primary methods advertisers use to reach consumers. In fact, statistics indicate that mobile advertising spending will exceed $100 billion globally this year, with more than 66 percent of all ad spending going towards mobile advertising.
2. Advertisers Delivered Consumer Education Through Data Circulation
As consumers have become increasing more enlightened to facts and information, advertisers realized that talking about a brand or product is not enough to attract or motivate consumers to make a purchase anymore. Advertisers have converted their generic marketing strategies into personable and curated experiences that make the consumers feel as if the product caters to them specifically.
3. Advertisers Started Talking to the Younger Generations
According to the Pew Research Center, nearly 92 percent of all teenagers log onto the internet each day, with one-fourth proclaiming to be online constantly. Once advertising companies realized that teens are endowed with significant buying power, they immediately realized the younger demographic had been severely ignored and under-served.
4. Advertisers Discovered That Best Spokespeople Are The Consumers
Celebrities were commonly enticed to endorse various products and brands, hoping the connection would influence consumers to strive to be like their famous counterparts. Advertisers soon learned that their customers wanted to hear from their peers- those who they felt were authentic and honest when delivering their feedback.
5. Advertisers Utilized Locations Based Advertisements
When Verizon Wireless launched their on-site interactive display, other advertisers took notice. After reviewing the results, advertisers quickly embraced the emergence of the two-way relationship by developing in-store coupons, interactive workshops and even mini-productions that encourage the continuous flow of the conversation.
6. Advertisers Tapped Into the Power of Video
As more consumers replace their car radios and in-home cable subscriptions with streaming services and online apps, advertisers began to notice that their advertising dollars were rapidly decreasing in effectiveness and reach. The revolutionized consumption of video modified their marketing strategies by forcing them to reconsider where their video campaigns are positioned. Advertisers discovered innovative ways to include their campaigns in these new-found forms of media in order to keep up the technological advances that completely changed the sources of entertainment consumers prefer.
7. Advertisers Increased Consumer Interacted
MySpace was the first opportunity for brands to give their advertising a personal touch. Today, virtually every business and corporation has a strong social media presence. As a result, advertisers learned that engagement and interaction were more valuable than reach and impressions. Therefore, they developed large-scale social media campaigns that included social executives whose sole purpose is to interact with consumers in order to satisfy their customers’ engagement needs.