Either you know about PPC but do not know how to use it for your business, or you have heard a little about PPC and wanted to learn more, then this post is for you. In this post, we are going to go from zero to a hero of PPC Marketing and Advertising Campaign.
Before we go into the technical stuff, let’s head straight and start from what PPC is.
What is PPC?
PPC is short for Pay Per Click and like the name suggests, it involves traffic and investments. PPC is a product for marketing on the web. Like many other products, which involves paying a fee for each time the advertisement of your website gets a click. It is a method for buying the traffic to your site rather than generating traffic organically.
Search Engine Advertising is one of the best methods for PPC and allows advertisers to bid for their ad placement in a sponsored spot on the search engine results page. Whenever someone searches regarding your business and its keyword, your ad will pop up on one of the sponsored links.
Whenever someone clicks on your ad, the ad takes them to your website. For sending that visitor, we have to pay a small amount of share to the search engine for their blessings.
If your PPC is working correctly, the amount of fee you pay for a click is minor. For example, if you pay $3 for a visit but that visit made you $300 worth sell then we have made a profit here.
Many factors involve in making a profitable campaign. From researching the right keywords to implementing those keywords to a well-organized campaign and ad groups to setting up PPC landing page optimized for conversions. Search Engines can reward your campaign by charging less for per click if your landing pages and ads are useful and satisfying for your audience, which eventually leads to higher profits.
Google’s PPC product is single most popular advertising system in the world called Google AdWords.
What is Google AdWords?
Google AdWords is the PPC product by Google which enables businesses to create ads for advertising on Google’s search engine and several other products by Google.
AdWords operates on a pay-per-click method in which users bid on their relevant keywords and pay for each click on their ads. Every time someone searches for your relevant keywords, Google dives into the pool of AdWords in search of a set of winners to appear on the sponsored spot. The winners are chosen on behalf of their rankings which are calculated on the basis of quality and relevance of keywords and ad campaigns, as well as the size of their bids.
PPC Keywords Research
Researching for keywords can be highly time-consuming, but it is the most important aspect of the campaign; as keywords are the foundation of the entire campaign. There are a lot of things to keep in mind while researching for the keywords.
Effective ways to search for your keywords:
- Relevant – You want to find targeted keywords which are relevant to what your business is offering.
- Exhaustive – Your research should include not only the popular keywords but also the long-tail keywords. Long-tail keywords are very specific and uncommon, and that is what makes them useful in their way.
- Expand – PPC is repetitive, so keep your research fresh and keep expanding your campaign. Doing so creates an environment where you keep adapting and growing.
Managing your PPC Campaign
Once you have started the campaign, it is important to manage it to keep it efficient and growing.
Following are some methods to bear in mind while your campaign is ongoing:
- Refine Landing Pages – Modify content and CTAs of your landing pages to boost the conversion rate. Do not send all the traffic to the same page.
- Review Costly Keywords – Keep the keywords in check and eliminate all the underperforming PPC keywords.
- Add PPC Keywords – Add more relevant keywords to expand the reach of your campaign.
- Add Negative Keywords – Keep the non-converting keywords in check. Doing so reduces the cost and improve the relevance of your campaign.